The power of ‘funny’ in charity videos

I love this video by WaterAid and I think it’s such a worthy finalist for The Golden Radiator Awards. 

 

It’s a great example of how charities can be bold and use humour to get a taboo message across.

As the judges said ‘It’s funny and therefore shareable’.

And what’s more, they’ve used a clever call-to-action to get people to sign a petition at the end. A quick and easy way you can show your support for the charity as soon as you’ve watched the video.

 

Rebecca

How a simple SMS took my customer experience from good to GREAT!

Just a quick post from me today.

This is perhaps a simple and obvious thing to deliver but a really easy thing to overlook…..

EE BLOG

… but for me this personal thank you from one of my regular utility providers really hit the spot.

It was a friendly and informal SMS signed-off by the customer service advisor that I was speaking to – and more to the point, it was sent while  I was on the phone to him – timely!

This simple SMS reinforced that they acknowledge me as a person and that I wasnt just a statistic in a stack of calls he was hoping to get through that evening. And it’s the little touches like these that add-up and make you question whether you want to switch providers at the the end of your contract.

Rebecca