How to map out your donor journey

We’ve been teaming up with Xtraordinary Fundraising lately who delivered a brilliant and very timely session on mapping the donor journey recently.

 

donor journey

Delivered by Mike Johnston (HJC) and attended by key charities (large and small), world renowned universities and hospitals , the session provided the audience with great case studies from commercial companies like Lidl  and the charity sector; as well as all the tools they needed to map out their donor journey in order to maximise the donor experience and create more personalised relationships with their donors.

You’ll be hearing more details on the donor journey from Mike himself via this blog so stay tuned! In the meantime the storify and slides are available to view now.

If you really can’t wait, then why not get in touch to talk about how you can use the phone to enhance the donor experience  at different stages in their journey then we’d love to chat!  Email info@pellandbales.co.uk with your details and we’ll get back to you

Jess

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