The power of ‘funny’ in charity videos

I love this video by WaterAid and I think it’s such a worthy finalist for The Golden Radiator Awards. 

 

It’s a great example of how charities can be bold and use humour to get a taboo message across.

As the judges said ‘It’s funny and therefore shareable’.

And what’s more, they’ve used a clever call-to-action to get people to sign a petition at the end. A quick and easy way you can show your support for the charity as soon as you’ve watched the video.

 

Rebecca

One thought on “The power of ‘funny’ in charity videos

  1. The most commonly shared things on social media are always the funniest. Just because something is serious it does not mean we can’t engage in it humourously. The best fundraising charities are the ones which engage donors in a serious problem but in a way that the donor enjoys.

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