The power of ‘funny’ in charity videos

I love this video by WaterAid and I think it’s such a worthy finalist for The Golden Radiator Awards. 

 

It’s a great example of how charities can be bold and use humour to get a taboo message across.

As the judges said ‘It’s funny and therefore shareable’.

And what’s more, they’ve used a clever call-to-action to get people to sign a petition at the end. A quick and easy way you can show your support for the charity as soon as you’ve watched the video.

 

Rebecca