Developing your supporter database your New Year’s resolution?
Offering you the chance to freshen-up your fundraising, Pell & Bales might have the answers to make your 2013 wishes come true! We’re now giving away more free campaigns to round-off our 21st Birthday celebrations, promising a prosperous start to the year for a host of lucky causes.
With six spaces left to fill, we’ve spent the last year working in close-partnership with charities such as AVERT, Breakthrough Breast Cancer, Tommy’s, RLSB and British Forces Foundation, raising over £123,000 in testing new fundraising techniques. This includes Monthly Giving through Mobile Phones, Donor get Donor & Advocate fundraising, Online Prospecting and Event fundraising.
Looking to be inspired by all your fundraising objectives, we can’t wait to hear what fundraising issues you want to address. We hope too that by removing the cost we are removing the risk of testing new fundraising initiatives – perhaps to you, ‘new’ is doing tele-fundraising full stop, or perhaps you might be inspired by some of the things that we would love to get our teeth into next year:
•Connected – Why not be the latest client to test the game-changing monthly mobile giving platform. This new system allows supporters to take control of their monthly SMS gift direct from their mobile phone and delivers engaging content to that very same hand set. This regular giving platform is particularly attractive to small charities as the transactions, reporting and communication program are managed for you, from a hosted database.
•Donor Stewardship & Loyalty- We’re already leading the sector in using the phone to drive loyalty with our unique welcome and thank you calls, but we’re keen to take this further: Customer Services and Customer Satisfaction calls account for 38% of outbound phone calls in the commercial sector, yet account for just 1% in our sector! Why not choose 2013 to work with us and steward your donors with satisfaction surveys, SMS thank you’s, ‘wow’ moments, loyalty incentives and more shared, meaningful moments?
•Donor Led – Listening to the supporter, asking the right thing at the right time and presenting them with a choice in how they want to help your charity could yield huge rewards. And the phone can work extremely well as a channel for presenting those choices and guiding the donor through the decision making process towards supporting the charity in the way that they will have most impact.
•Integrating Channels & Multi Stage Campaigns – Maybe you already use the phone and would like to explore how integrating email or SMS can uplift results? Or perhaps you would like to use the phone to boost response rates to your mail pack? Why not take advantage of Pell & Bales multi-channel, integrated, CRM platform?
•2 Stage Recruitment – Acquisition of regular givers is tough, but acquisition becomes much easier when you break the process down into two stages however: 1. Attract the prospects or ‘hand raisers’, perhaps via SMS, Face to Face or from your website, and 2. Use the phone to convert them to Direct Debit. (This approach to acquisition deserves a whole other blog in itself – a blog we are sure to write up in the New Year!)
With the current batch of campaigns coming to an end and project reviews and case studies being pulled together, we are now looking forward to the exciting fundraising opportunities that lie ahead from the next set of lucky winners. So hurry and apply now to be in with a chance of winning!
Email firstname.lastname@example.org for an application form. Application forms need to be completed by January 31st.