Guest Blogger: Meena Sapal, Pell & Bales Account Director
Yesterday I went to the SOFII event “I wish I’d thought of that”
22 fantastic, insightful speakers talking about 22 killer fundraising ideas that had inspired them during their fundraising career. I won’t list the 22 ideas here or share my favourites, but I will summarise the themes that consistently came through. They’re not new and they are words we have heard time and time again, but what a great reminder of what makes truly great fundraising
Truth
Be Honest, Admit Failure, State the Reality
Be a voice for real people with real feelings, their Anger, their Despair, their Hope
Those qualified to give a true to life account of their own experience will deliver a truer, stronger and more powerful message. Your beneficiaries are the perfect people to do this for you, after all that is who your supporters give their money to
G
enuine & Authentic
Be Relatable, Human, Accessable and have Integrity
Our proposition should do exactly what it says on the tin. Make it believable, authentic and genuine
Keep it Simple
Create timeless appeals
The clearest propositions, no frills creatives and simplest concepts are always the best
A Conversation starter
Make fundraising Fun. Make it Easy, Noticeable and Competitive
Movember is a brilliant case in point. No doubt everyone reading this will have heard of the event. Yet it is completely supporter-led. Mo Bro’s recruit Mo Bro’s and spread the word. Each Movember participant is a walking billboard, is a conversation starter for men’s health
